Unbranded (Disease Awareness Communication): 6 minutes together

Janssen, a pharmaceutical company, launched a unique Spotify playlist to support PAH (Pulmonary Arterial Hypertension) patients and raise awareness of the disease in Japan.

Campaign Summary

PAH (Pulmonary Arterial Hypertension) is a fatal rare disease that makes it difficult for oxygen to be properly distributed through the body, causing patients to feel short of breath even when walking. To optimize treatment, the patient's condition is monitored regularly through the '6-minute walk test' which reminds patients of their fatal aloneness. There is another issue about the disease. It takes approximately 3.5 years until a patient gets diagnosed because of its low awareness. It is common for patients to be diagnosed after the disease had progressed significantly. Janssen Pharma needed to support PAH patients while raising...

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