Unbranded (Disease Awareness Communication): 6 minutes together

Janssen, a pharmaceutical company, launched a unique Spotify playlist to support PAH (Pulmonary Arterial Hypertension) patients and raise awareness of the disease in Japan.

Campaign Summary

PAH (Pulmonary Arterial Hypertension) is a fatal rare disease that makes it difficult for oxygen to be properly distributed through the body, causing patients to feel short of breath even when walking. To optimize treatment, the patient's condition is monitored regularly through the '6-minute walk test' which reminds patients of their fatal aloneness. There is another issue about the disease. It takes approximately 3.5 years until a patient gets diagnosed because of its low awareness. It is common for patients to be diagnosed after the disease had progressed significantly. Janssen Pharma needed to support PAH patients while raising...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands