Campaign details
Brand: UNAIDSBrand owner: United Nations Entrant company: FCB INDIA, Idea creation: FCB New Delhi Market: India Sector: Charities & voluntary organisations Media channels: Public relations, Social media, Mobile & apps, Word of mouth, Influencers, KOLs, Outdoor, Out-of-home Budget: No budget
Executive summary
The campaign for sensitisation to the transgender community has two components – a film and a mobile installation of unboxing, which is changing how Indian society views the transgender community.
The film not only gets to the heart of...