Unacademy: Turning self doubt into self belief

Examination prep app, Unacademy, connected with students and challenged the psychologically stressful coaching culture in India.

Campaign details

Brand: UnacademyBrand owner: UnacademyAgency: McCann Worldgroup IndiaMarket: IndiaSector: Educational, universitiesMedia channels: Cinema, Content marketing, Online video, Radio & audio, Social media, TelevisionBudget: 5 - 10 million