UltraTech Cement: Cementing India with #BaatGharKi

Indian cement brand UltraTech ran a three-year, multi-channel campaign to increase market share and defend its leadership position.

Campaign details

Brand: UltraTech CementBrand owner: UltraTech Cement LimitedAgency: Mindshare IndiaMarket: IndiaSector: Industrial & manufacturingMedia channels:Content marketing, Events & experiential, Mobile & apps, Online video, Radio &...