UltraTech Cement: #BaatGharKi

UltraTech Cement, a cement manufacturer, launched a campaign in India to connect with home builders, enable them in their home building journey and establish itself as their 'Expert Home-Building Companion'.

The marketing objective

Home is the biggest asset of any Indian household. 90% of the people building a home in India are doing it for the first time. Also, most Indians build a home just once in their lifetime. Hence, this is their only chance to build...

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