UBS: Kids cup

UBS, a bank, promoted itself at the UBS Kids Cup – the biggest youth sport project in Switzerland – by celebrating the sporting achievements of the participants.

The Summary

The UBS Kids Cup is the largest and most successful youth sports project in Switzerland. More than 150,000 children and young people between the ages of 7 and 15 compete in a sports event consisting of the disciplines 60-meter sprint, long jump and ball throw, and promoting the basic movement forms of running, jumping and throwing, which are elementary for all sports and anchored in Switzerland's Curriculum 21. Around 7,000 children make it to one of the 24 cantonal finals. The final will then be held 2 days after the world-famous athletics meeting "Weltklasse Zurich", also at the...

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