UBS: brand building in a global market

Through acquisitions and mergers UBS has grown to be one if the biggest financial institutions in the world, but in 2001 its brand identity was obscure and fragmented.

UBS: brand building in a global market

Jestyn Thirkell-White UBS

UBS is one of the world's leading financial firms the sixth largest bank globally by market capitalisation, with over 65,000 staff worldwide. We are the world's largest wealth...