Ubiku's high-grade light fleece includes light, warm, portable, waterproof, and anti-static to create a leading force in technology

Uniqlo is a global clothing retail leader and a core brand of Fast Retailing Group, a leading clothing retail company in Asia.

Case details

Brand: UniqloBrand owner: UniqloMain agency: Shanghai BlueFocus Public Relations Service Co., Ltd.Main agency holding group: Blue Focus GroupMain agency 2: Shanghai Innolux Advertising Co., Ltd.Secondary agency: MindshareMarket launch: Mainland ChinaIndustry: Apparel RetailMedia Channels: Celebrity/Celebrity Spokespersons, Key Opinion Leaders KOLs, Key Opinion Consumers KOCs, Websites/Micro Websites, Mobile & Apps, Competitions & Competitions, Events, Activities & Experiences, Content MarketingBudget: 3-4 million

Case Summary

In the "2021 New Generation Consumption Survey Report" released by Uniqlo, 76.8% of the respondents said that...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands