Case details
Brand: UniqloBrand owner: UniqloMain agency: Shanghai BlueFocus Public Relations Service Co., Ltd.Main agency holding group: Blue Focus GroupMain agency 2: Shanghai Innolux Advertising Co., Ltd.Secondary agency: MindshareMarket launch: Mainland ChinaIndustry: Apparel RetailMedia Channels: Celebrity/Celebrity Spokespersons, Key Opinion Leaders KOLs, Key Opinion Consumers KOCs, Websites/Micro Websites, Mobile & Apps, Competitions & Competitions, Events, Activities & Experiences, Content MarketingBudget: 3-4 million
Case Summary
In the "2021 New Generation Consumption Survey Report" released by Uniqlo, 76.8% of the respondents said that...