UAE Government Media Office: An Invitation to the future

The UAE Government Media Office, a government body, made the new Museum of the Future in Dubai stand out against the plethora of attractions in the city by using one of its most futuristic items on display to fly across Dubai and deliver invitations to the museum.

Campaign Summary

Dubai is a city full of landmarks and attractions that compete for the attention of both tourists and locals. On February 22nd, 2022, the Museum of the Future, Dubai's latest and most beautiful landmark, opened its doors. The core challenge from the UAE Government Media Office was how to make the museum world-famous 'overnight', and make it stand out alongside the rest of the fantastic experiences that the city has to offer. This also had to be done one week before its inauguration, and in the most futuristic way possible to fit with the brand ethos.

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