two modalities, one answer?
Combining Internet and CATI surveys effectively in market research
Paul Oosterveld Centrum voor Marketing AnalysesPieter Willems Centrum voor Marketing Analyses
A Methodological Review of Equivalence Studies
The comparison of Web survey against traditional data collection techniques such as face-to-face interviews, mail surveys, and computer-assisted telephone interviewing (CATI) has received considerable attention from both academia and the marketing ...