Twitch: Pog Picks Down Under

Twitch, the livestreaming platform, entered the live shopping market with Pog Picks Down Under – a show designed for brands to showcase their products.

Campaign Details

Brand: Twitch, Netflix, Oculus and 7-ElevenAgency: In-houseMarket: Australia

Executive summary

Marking Twitch’s foray into the new live shopping vertical is Pog Picks Down Under, a show tailor-made for brands to showcase their products in a fun and interactive way.

Assembling a star-studded line up of Australian Twitch creators, /HexSteph and /NichBoy hosted the live extravaganza featuring /PlayitShady, /Reapz, /MissMollyMakes and /JonathanOng with Netflix, Oculus and 7-Eleven sponsoring key segments of the programme.

Smashing records on Twitch ANZ channel, Pog Picks Down Under clocked the best viewership amongst tuned-in events ever broadcast. Episode...

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