Tween marketing - it's no longer child's play!

Martin Lindstrom quotes extensively from his BRANDchild study in this overview of eight to fourteen year old children and claims they are the most influential generation in history.

Tween marketing

It's no longer child's play!

Martin LindstromBRANDchild

Tweens (kids aged from 8 to 14 years of age) are described as the 'richest generation' and the most influential generation in history. Their nations are, so far, not at war. There...