TV Needs Radio
Three different methods one result
Uwe DomkeRadio Marketing ServiceGerhard FranzMM&K Media Effects andChristoph WildARDWerbung
Background
The qualities of radio are obvious: Radio, together with TV, is the most used medium in Germany and, because of the high market penetration the average household owns four radio sets increases its reach all the time. Radio programs can be listened to during most activities, and because of its multi-functionality radio is used for informational and recreational purposes and as a companion throughout the day radio creates high user/program-relationships....