TV Licensing: The record-breaking mailing

TV Licencing, part of the BBC, encouraged customers to convert to digital TV licences with a competition taking place on social media, resulting in cost savings of £2.3m over five years.

No one needs a paper TV Licence anymore - but seven million Direct Debit customers still hadn't chosen an eLicence despite it cutting the cost of watching shows. Numbers had inched down, but the organisation wanted to rip up the record books to get them to drop faster.


A TV Licence is a legal entity, so switching from a paper copy to a digital version couldn't be incentivised. But persuading people to switch was essential, not least because posting licence holders their renewal costs up to £2.8m each year.

The challenge was to make switching to paperless easier, in...

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