TV and online: better together

David Brennan

This article details research by Thinkbox and the IAB into the interaction between TV and the internet.

TV and online: better together

David BrennanResearch and Strategy Director, Thinkbox

Lennon and McCartney, Butch and Sundance, Rodgers and Hammerstein, Thelma and Louise - even Torvill and Dean. There are many partnerships that are simply stronger together....

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