TV Advertising - Form and Content Dimensions
Rektor Ole E. Andersen, Den Danske Reklameskole andM.Sc. Gitte Bach Lauritsen, Forum for Advertising Research, Copenhagen Business School
1. THE PURPOSE OF THE PROJECT
The purpose of this study is in its first explorative phase - to analyse the form and content of TV ads on different dimensions
The output of the preliminary study is a registration formula or questionnaire for TV commercials that can...
- generated in the creative and/or execution process
- registered by independent researchers
- perceived (maybe ?) by the TV-viewers.