Turning the amplification up to 11
Geoff WickenKMR Group
Richard AsquithBMRB
TOO MUCH INFORMATION
Today, consumers are squeezed inside the triangle of ever-increasing commercial noise, expanding choice and reducing amounts of time. We all need...
Turning the amplification up to 11
Most of us would accept that word-of-mouth communication has huge potential, but the challenge for brand and media planners is to harness its growing power and influence in such a way that it delivers real commercial impact.
