Turning the amplification up to 11

Geoff Wicken and Richard Asquith

Most of us would accept that word-of-mouth communication has huge potential, but the challenge for brand and media planners is to harness its growing power and influence in such a way that it delivers real commercial impact.
  

Turning the amplification up to 11

Geoff WickenKMR Group

Richard AsquithBMRB

TOO MUCH INFORMATION

Today, consumers are squeezed inside the triangle of ever-increasing commercial noise, expanding choice and reducing amounts of time. We all need...

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