Turning Insight Into Foresight: The Great Challenge

Argues that turning quantitative data into `insight’ is no longer enough: market researchers, especially in new product development, need `foresight’, the ability to predict future trends.

Turning Insight Into Foresight: The Great Challenge

Malcolm Law FutureView International Ltd

The Issue

When I started out in the research industry, almost 20 years ago to the day, Market Research, and in particular quantitative research,...