Turning Existing Technologies Into New Products
An approach utilising consumer insights and power forums
Boaz Mourad, Ilana Drucker, Stacey Matthias and Jason Zolov Insight Research Group
Background
Overview
The development of new consumer technologies is proliferating at rapid fire pace, creating new challenges for marketers, strategists, and researchers. Professionals, that is product designers, engineers, strategists, even marketers, are often ...