Turning Existing Technologies into New Products
Jason Zolov, Ilana Drucker, Boaz Mourad and Stacey Matthias
The paper presents a unique four-phased research approach for utilizing consumer insights to help determine how existing technologies can be transformed into new product offerings.
Turning Existing Technologies Into New Products
An approach utilising consumer insights and power forums
Boaz Mourad,
Ilana Drucker,
Stacey Matthias and Jason Zolov
Insight Research Group
Background
Overview
The development of new
consumer technologies...
