Turning Existing Technologies into New Products

The paper presents a unique four-phased research approach for utilizing consumer insights to help determine how existing technologies can be transformed into new product offerings.

Turning Existing Technologies Into New Products

An approach utilising consumer insights and power forums

Boaz Mourad, Ilana Drucker, Stacey Matthias and Jason Zolov Insight Research Group

Background

 

Overview

The development of new consumer technologies...