Tuning in

In this introduction to Admap’s focus on radio, Roderick White argues that over the past 15 years radio as a medium has developed significantly and radio research has come of age.

Tuning In

Roderick White

Radio is the oldest electronic medium, though in some major markets its commercial coverage has been patchy until  recently. However, since the arrival of commercial TV, it has been something of a poor relation...

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