Contrary to what you might think, the busiest time in travel is January. Well it is if you're in the business of selling holidays. It's that time from about 10.35am on December 27th when everyone has kicked out the in-laws, over-eaten, over-drunk and...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
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