Tubulence at 30,000 feet

Douglas West

This is a summary of an article which appeared in McKinsey Review and predicts changes in the aviation industry.

Best in Brief: Turbulence at 30,000 feet

(McKinsey Quarterly)

Peter R. Costa Doug S. HarnedandJerrold T. Lundquist

Douglas WestProfessor of Marketing at the University of Westminster, provides a summary of this article.

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