TSMC: "Who is TSMC?"

Taiwan Semiconductor Manufacturing Company (TSMC), a semiconductor contract manufacturing and design company, launched a campaign to increase its brand awareness among engineering students in the USA.

The Assignment

TSMC needed to win over engineering grads at US universities

  • TSMC needed to hire 250 engineering grads from U.S. universities by June 2021.

  • Research showed that TSMC had little or no awareness among engineering grads in the U.S.

  • Furthermore,...