Truth in measurement: comparing web-based interviewing techniques

This paper reviews a number of studies that have examined visual, interactive tasks in online surveys in comparison to other verbal, and less interactive, alternatives.

Truth in measurement: comparing web-based interviewing techniques

Randall Thomas, John Bremer and George TerhanianHarris Interactive, United States

Mick P. CouperInstitute for Social Research, University of Michigan, United States

INTRODUCTION

When constructing...

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