Trust me, I'm a sandwich

Our need to trust food, and food brands, has become more complex. Given that trust is so fundamental to food, and food brands, it is a surprisingly neglected area for marketing and advertising.

Trust Me, I'm a Sandwich

Trust matters in food advertising, but trust is a complex issue, John Crowther, Banks Hoggins O'Shea FCB, demonstrates

Tell me what you eat and I will tell you who you are.

As Brillat-Savarin observed 175 years ago, food is about...