Trust is a Must

McDonald’s had lost customers’ trust, and refocused with a multi-dimensional campaign featuring new healthier products, and allowing border-free creative freedom within a defined communications framework in order to rebuild this.

Trust is a Must

Larry LightMcDonald's Corporation

A powerful brand is more than a trademark; it is a trustmark. For many years, the conventional brand strategic objective was to focus on differentiation, a concept encapsulated in Rosser Reeves famous search...