Campaign details
Brand: TrulicityBrand owner: TrulicityEntrant company: Alma, MiamiMarket: North AmericaSector: DTC, prescription productsMedia channels: Search marketing, Social media, Television, Websites & micrositesBudget: Over 20 million
Executive summary
In 2020, Trulicity launched a marketing campaign in Spanish targeted at Latino Type-2 Diabetes (T2D) patients to help them learn more about how to take back control of their disease. The Trulicity Spanish marketing campaign had to both inform AND connect with Latino patients in a more relevant way since more Latino T2D patients lack the same disease knowledge...