Truecaller: The Instant Impact of Scary Stories

Truecaller, a caller identification app, alerted people in Indonesia to the danger of spam and scam calls and presented itself as the solution to an omnipresent threat.

Campaign details

Brand: TruecallerBrand owner: TruecallerEntrant company: M&C Saatchi Indonesia - IndonesiaIdea creation: Havas Media JakartaMarket: AsiaSector: Media & publishingMedia channels:Competitions & contests, Mobile & apps, Sponsorship...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands