Campaign details
Brand: TruecallerBrand owner: TruecallerEntrant company: M&C Saatchi Indonesia - IndonesiaIdea creation: Havas Media JakartaMarket: AsiaSector: Media & publishingMedia channels: Competitions & contests, Mobile & apps, Sponsorship - sports, Outdoor, Out-of-home, Social media, Online video, Merchandise & free gifts, Livestreaming, Word of mouth, Influencers, KOLsBudget: 500k - 1 million
Executive summary
Indonesia has been a spammer / scammer heaven, with fraudsters and businesses chasing unsuspecting people, and making it hard for phone users to tell the genuine caller from the fake. This led to...