Truecaller: The Instant Impact of Scary Stories

Truecaller, a caller identification app, alerted people in Indonesia to the danger of spam and scam calls and presented itself as the solution to an omnipresent threat.

Campaign details

Brand: TruecallerBrand owner: TruecallerEntrant company: M&C Saatchi Indonesia - IndonesiaIdea creation: Havas Media JakartaMarket: AsiaSector: Media & publishingMedia channels:Competitions & contests, Mobile & apps, Sponsorship...

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