True Lies: Video data in market research

This paper examines the role of video in research, whether as 'data' or an enlightened 'communications tool'.

'True Lies': Video data in market research

Lisa King and Penny RoyTurnstone Research and Consultancy, United Kingdom

VISUAL NATION: OUR MULTI-MEDIA ENHANCED LIVES

We exist in an audiovisual culture: walk down the streets and stations of our central districts...