Trendwatch: Independent Workstyle Attracts Top Advertising Pros

Jean Ban

The author reports on a growing trend in the USA for advertisng professionals to work independently. Staffing companies are seeing more and more freelance opportunities in new media and web-related projects.

Trendwatch: Independent Workstyle Attracts Top Advertising Pros

The Web delivers big opportunities

Jean Ban, Paladin Staffing Services

Advertising professionals continue to freelance in record numbers, and they are just part of the big picture. The U.S. Bureau of Labor Statistics recently reported that independent workers – people who are not on a ‘corporate’ payroll – now comprise about 30 percent of the U.S. work-force. The American Staffing Association, the largest trade group for staffing businesses nationwide, reports that payroll for temporary and interim placements of professionals has grown from $.3 billion in 1991 to $2.8 billion in 1998....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands