Trends in Japanese Transport and Out-of-Home Advertising
TRANSPORT ADVERTISING
Transportation advertising, which includes trains, buses, taxis and airplanes as well as incidental facilities such as stations and airports, is an expanding market, as a result of relaxed regulations and developing digital technology. Most rail and bus companies use a specified agency system to sell their advertising space, in which an agency purchases advertising space from them and then resells the space to advertisers.
East Japan Marketing: five straight years of revenue growthFor example, East Japan Marketing & Communications (a subsidiary of the passenger railway company, JR East) launched...