Trends In Advertising Expenditures For 2001

In early 2001, the author looks at CMR's estimates of U.S. ad spending for 2000 and 2001 - the reasons for the record highs in 2000, and why they are not likely to be sustained in 2001.

Trends in Advertising Expenditures for 2001

Goals and insights for the changing economy

David Peeler CMR

CMR has traditionally stayed out of the prediction business, leaving forecasting to the ad agencies and media services firms, and letting them provide...