Transport for London - Filling London’s empty bus seats by giving everyone in London another car

This paper describes a campaign for Transport for London (TfL) to persuade car drivers to make more journeys by bus.
Agency: M&C SaatchiAuthor: Verra Budimlija

Transport for London – Filling London's empty bus seats by giving everyone in London another car

Verra Budimlija

This paper explains how planning helped develop advertising that challenges the behaviour of entrenched...

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