Translink Metro - Driven: a success story

Brian Scott

This 2005-06 campaign for Translink (Belfast's public transport service) aimed to promote the new bus service Metro after its name was changed from Citybus, and to grow both passenger journeys and revenue.
Agency: Navigator BlueAuthors: Brian Scott

Translink Metro – Driven: a success story

FROM PRIVATE CAR TO PUBLIC TRANSPORT

If you live in London, then the reasons to use public transport are fairly conclusive – a long established and integrated network, good coverage, reasonably priced, relatively reliable and frequent. More importantly the downsides of the alternative, i.e. using your own car, are wholly unpalatable – massive congestion, lack of and very expensive parking, and more recently the introduction of “congestion charges” designed specifically to price the private car off the roads of central London.

Step outside London,...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands