Translink Metro - Driven: a success story

This 2005-06 campaign for Translink (Belfast's public transport service) aimed to promote the new bus service Metro after its name was changed from Citybus, and to grow both passenger journeys and revenue.
Agency: Navigator BlueAuthors: Brian Scott

Translink Metro – Driven: a success story

FROM PRIVATE CAR TO PUBLIC TRANSPORT

If you live in London, then the reasons to use public transport are fairly conclusive – a long established and integrated...

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