Training the next generation: it’s market research, but not as we know it

GfK NOP is seeking to develop excellence through the use of Web 2.0 tools on its graduate training programme by adopting a new organisational form known as the 'Community of Practice' approach.

Training the next generation: it's market research, but not as we know it

Mike Cooke and Phyllis MacFarlaneGfK NOP, United Kingdom

INTRODUCTION

GfK NOP is seeking to develop excellence through the use of Web 2.0 tools on its graduate training programme. The...

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