Campaign details
Brand: Toyota YarisBrand owner: ToyotaLead agency: m/SIX, LADbibleContributing agency: The&PartnershipCountry: United KingdomIndustries: Eco, hybrid, electric carsMedia channels: Content marketing, Online video, Social mediaBudget: 500k - 1 million
Executive summary
Yaris is Toyota's biggest selling car in the UK in terms of volume and with the launch of the next generation hybrid model we had aggressive sales targets to meet. Yaris traditionally skews older, but with its new, contemporary design inside and out, this launch had the potential to attract a younger audience. We...