Toyota Yaris: Fantasy road trip

Hybrid vehicle, Yaris, freshened up its positioning and improved key brand measures amongst a young audience with its LADbible partnership in the UK.

Campaign details

Brand: Toyota YarisBrand owner: ToyotaLead agency: m/SIX, LADbibleContributing agency: The&PartnershipCountry: United KingdomIndustries: Eco, hybrid, electric carsMedia channels: Content marketing, Online video, Social mediaBudget:500k -...