| Agency: DraftFCB Johannesburg | Authors: Justin Cloete and Rita Larisma |
Toyota Yaris – Move On. Move Up: the launch that broke records & opened doors
INTRODUCTION
You can't take the status quo for granted. Toyota has been the market leader in South...
Toyota Yaris – Move On. Move Up: the launch that broke records and opened doors
When launching its Yaris model in South Africa, Toyota wanted to attract a new, younger audience to its brand without neglecting its core, traditional older audience.
