Toyota Tundra Re-Launch

The re-launch of the Tundra in Canada in early 2007 aimed to give Toyota a credible entry into the full-sized pickup category.

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months):	February 2007–March 2008
Start of Advertising/Communication Effort:	December 2006 [Pre-Launch in October 06]
Base Period for Comparison:	Historical Trends

Toyota leads almost...

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