Toyota land Cruiser

Campaign in 1999 (?) by Saatchi & Saatchi for Toyota Land Cruiser. Market very competitive in UK.
Agency: Saatchi & SaatchiAuthor: Simon Law

When it Could be a Life or Death Decision Toyota Land Cruiser - New Print Campaign

 

A BIG STORY TO TELL

Toyota has been making the Land Cruiser since 1951. It has developed an enviable reputation around the...