Towards a single online media currency: the MIA Project and industry issues
Carlos Grande
What are the hot issues in online media measurement? The ability to compare on- and off-line media consistently, simplification of metrics and more rigorous methodologies topped the list in preliminary data from an international survey of advertisers and ad buyers run by the MIA Project.
The MIA Project, a collaboration between the European Interactive Advertising Association (EIAA), and the Internet Advertising Bureau Europe - with the support of IABs in the US, Australia and ...