Towards a single online media currency: the MIA Project and industry issues

Carlos Grande

The key issues facing online media measurement include the ability to compare on- and off-line media consistently, simplifying metrics and establishing more rigorous methodologies.

Towards a single online media currency: the MIA Project and industry issues

Carlos Grande

What are the hot issues in online media measurement? The ability to compare on- and off-line media consistently, simplification of metrics and more rigorous methodologies...

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