Campaign details
Brand: Tourisme MontrealBrand owner: Tourisme MontrealLead agency: Touché!Contributing agency: lg2Country: CanadaIndustries: Destinations and locationsMedia channels: Content marketing, Online display, Online video, Outdoor, out-of-home, Programmatic display, Search marketingBudget: Up to 500k
Executive summary
During Spring 2020, Montreal was the epicenter of covid-19 in Canada. The country's covid capital was making the headlines, making Canadian tourists avoiding Montreal. Even Montrealers wanted to leave their city!
Tourism Montreal needed to talk to its own inhabitants… but it was a first! To make Montrealers fall in love...