Tourism Queensland – Islands of the Great Barrier Reef – The Best Job in the World
Agency: CumminsNitro Brisbane
EXECUTIVE SUMMARY
The “Best Job in the World” – no single tourism campaign, and potentially no single campaign...
Tourism Queensland - Islands of the Great Barrier Reef - The Best Job in the World
International visitation to Australia had stagnated, so to increase awareness of Queensland's 'Islands of the Great Barrier Reef, a reason was created for people all over the world to engage with the destination and aspire to experience it.
