Tourism New Zealand - 100% pure New Zealand

Tourism New Zealand’s (TNZ) marketing task is to encourage international travellers to visit New Zealand.

100% Pure New Zealand

Agency: M&C Saatchi  Advertiser: Tourism New Zealand Awards: Sustained Success  (Silver)

Marketing Challenge

Over the 1994-1999 period there was a serious decline in New Zealand tourism revenue. Up to this time the marketing...

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