Touchpoints II
The Changing Purchase Process
Kathryn KoegelResearch and Industry Development, DoubleClick Inc., United States
OBJECTIVES/METHODOLOGY
The DoubleClick Touchpoints Study Series (2002, 2003) was designed to gain a greater understanding of how the consumer purchase process has shifted over the past few years.
DoubleClick first executed this survey in December 2002 by asking consumers about their purchases within the last six months in the following categories: Auto, Electronics, Food, Health and Beauty, Mortgages and Insurance, Movies, Prescription Drugs, and Telecom Services.
Working with Beyond Interactive/Grey Worldwide and using the Greenfield Online panel, DoubleClick developed a study that broke the...