Touchpoint tracking - the journey to a viable model

This paper describes how we are building TROI (Touchpoints Return on Investment), a new approach to tracking multiple touchpoints.

Touchpoint tracking – the journey to a viable model

Fiona BladesMESH Planning Tools Ltd, United Kingdom

INTRODUCTION

Marketing communications have undergone a revolution in the last 20 years. Who would have thought in the 1980s that 20 years later...

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