Campaign details
Brand: ToppenBrand owner: Ikano GroupEntrant company: UM Malaysia, Petaling JayaIdea creation: UM Malaysia, Petaling Jaya / Ensemble Worldwide, Petaling JayaMarket: MalaysiaSector: Shopping centres, mallsMedia channels: Mobile & apps, Online video, Radio & audio, Social media, Virtual & augmented realityBudget: Up to 500k
Executive summary
We demonstrated that with an effective understanding of our Malay audience social media habits and Raya cultural insights, Ikano could continue to fulfill its role in bringing Malay families together during Raya.
Empathizing with the millions of Malaysians who...