Top ten hot marketing trends in mainland China
Ada Ooi and Elliot Polak
How can your brand make the most of China's growth? By understanding what Chinese consumers want and enjoy. That is not easy, considering China is the most populous and fastest-changing country in the world. So if you feel overwhelmed or just need an up-to-date refresher, we have boiled it down for you (at the risk of simplifying) to the 10 hottest marketing trends of the moment.
1. ENTERTAINMENT MARKETING
Entertainment is fun, enjoyment, and culture. It makes people happy and no one will refuse it....