Agency: Havas CX heliaClient: ToolstationCampaign Name: My Toolstation
Toolstation had an alternative channel to its much-loved catalogue that gave customers a superior experience and saved the brand money - but it wasn't being used.
The brand needed to coax customers to the website to experience its benefits and change their shopping behaviour.
Toolstation was founded on its quarterly catalogue - a workman's bible in the form of a metaphorical brick.
Many of its customers were addicted, but times change and it had become a millstone to both company and customer.