Toolstation: My Toolstation

Toolstation, a tools and building materials brand, encouraged consumers in the UK to purchases from its website instead of via its catalogue.

Campaign details

Agency: Havas CX heliaClient: ToolstationCampaign Name: My Toolstation

Toolstation had an alternative channel to its much-loved catalogue that gave customers a superior experience and saved the brand money - but it wasn't being used.

The brand needed to coax customers to the website to experience its benefits and change their shopping behaviour.


Toolstation was founded on its quarterly catalogue - a workman's bible in the form of a metaphorical brick.

Many of its customers were addicted, but times change and it had become a millstone to both company and customer.

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