TomTom GO - The Democratization of Car Navigation

TomTom GO was launched in a market dominated by complex, expensive, built-in car navigation systems. TomTom GO managed to position itself not just as another technical product, but as an easy, smart and accessible consumer solution, moving to take a 57% market share.

TomTom GO – The Democratization of Car Navigation

Brand Name: TomTom GO – The Democratization of Car NavigationAdvertiser: TomTomAgency: TBWA\NEBOKOPrize: Gold/Best Brand LaunchCategory: Automotive

SUMMARY

TomTom GO was launched in a market dominated by complex,...